Unboxing Branding Designs

Why are brands designed to look the way they do? This is a common question asked by many of today’s popular brands. Presented in a reference book format, Unboxing Branding Designs delves into the history of select iconic brands and the breakdown of their current identity in a way that encourages the reader to understand design thinking. The goal is to give readers a better understanding of corporate brands and a glimpse at what goes into creating an identity.

• March 2017
• Editorial & Book Design